THEBUSINESSBYTES BUREAU

BHUBANESWAR, SEPTEMBER 28, 2026

Genus Innovation Ltd, a player in India’s Energy Storage Systems (ESS) and Renewable Energy Management Solutions (REMS) segment, is strengthening its presence in Odisha by expanding engagement with dealers and channel partners across the state.

The company recently organised a dealer meet in Bhubaneswar that brought together more than 100 dealers and channel partners, as it seeks to deepen market engagement and expand access to its power backup, energy storage and solar solutions.

The initiative comes amid evolving consumer requirements for reliable power backup, energy-efficient products and solar-integrated power systems. The dealer meet provided Genus Innovation an opportunity to showcase its product portfolio, discuss emerging market opportunities and share its product and market roadmap for Odisha.

A key focus of the event was the company's next-generation power solutions, including Maxilion, its inbuilt lithium inverter, and the recently launched Hi-Flo Hybrid Solar inverter. Product demonstrations and interactive sessions were conducted to help dealers understand the applications and features of the company's solutions across power backup and energy storage segments.

"Odisha is a priority market for us as customer requirements around reliable power backup and smarter energy solutions continue to evolve. Our Odisha Dealer Meet provided us with an opportunity to engage directly with our channel partners, strengthen product understanding and exchange ideas and insights on the evolving requirements of the market," Genus Innovation Ltd Senior Vice President-Sales Harsh Vardhan Sharma said.

"The participation of more than 100 dealers at the Odisha meet reflects the strength of our channel relationships, and we will continue to invest in product training, market support and technology-led solutions to build the next phase of our presence in the state," he added.

The meet also featured product training and interaction sessions aimed at strengthening dealers' understanding of Genus Innovation's portfolio and enabling them to address changing customer requirements. The company also gathered feedback from channel partners on emerging consumer preferences and market opportunities across Odisha.

The Odisha initiative forms part of Genus Innovation's broader growth strategy in the energy storage and renewable energy management segment.

The company has a manufacturing capacity of more than 750,000 units, supported by over 150,000 square feet of integrated manufacturing facilities. It has a retail network of more than 10,000 partners and has served over 5 million customers, while its products are exported to more than 28 countries.

With its continued focus on dealer engagement, product training and technology-led solutions, Genus Innovation is seeking to strengthen its channel ecosystem in Odisha and expand the reach of its energy storage and renewable energy offerings in the state.