THEBUSINESSBYTES BUREAU

BHUBANESWAR, JANUARY 14, 2026

     Honda Motorcycle & Scooter India (HMSI) strengthened its commitment to safer mobility by engaging young citizens in Odisha through an extensive road safety awareness campaign, reaching over 2,000 students across Bhubaneswar and Cuttack. As part of its nationwide initiative, the company conducted interactive learning sessions at Narayana e-Techno School in Bhubaneswar and DAV Public School in Cuttack, creating a collaborative platform for dialogue, learning and shared responsibility on the road.

The campaign focused on building a strong and practical understanding of road behaviour among students, introducing them to the fundamentals of safe riding practices, the importance of traffic discipline and the role of awareness in everyday commuting. HMSI emphasised that road safety is not merely about following rules, but about developing daily habits that protect both individuals and the larger community.

Participants were engaged through structured and interactive formats designed to make learning relatable and impactful. Safety riding theory sessions formed the backbone of the programme, helping students grasp key concepts in an engaging manner while encouraging active participation. By addressing common real-life scenarios encountered on Indian roads, the sessions enabled students to directly connect classroom learning with everyday experiences.

With two-wheelers playing a vital role in daily transportation across Odisha, HMSI’s initiative aimed to promote informed and responsible behaviour among current and future road users. The company underscored the need for early sensitisation, particularly among young citizens, to ensure that safe practices become second nature as they grow into independent commuters.

Guided by Honda’s global safety slogan, ‘Safety for Everyone’, HMSI reiterated its long-term vision of integrating mobility with safety. The company’s road safety initiatives align with Honda’s global vision announced in 2021, which aims for zero traffic collision fatalities involving Honda motorcycles and automobiles by 2050. In India, HMSI is working in tandem with the Government of India’s objective of reducing road fatalities by 50 percent by 2030.

A key pillar of this vision is nurturing a positive road safety mindset among children by 2030 and sustaining education efforts beyond. HMSI believes that road safety education in schools and colleges goes beyond awareness, helping to instil a deep-rooted safety culture and transform young learners into road safety ambassadors who can contribute meaningfully to a safer society.

Reaffirming its philosophy of being “a company that society wants to exist,” HMSI continues to expand its CSR initiatives with innovative approaches tailored to diverse segments, from schoolchildren to corporates and communities at large. The company’s trained safety instructors conduct daily programmes at 10 adopted Traffic Training Parks and six Safety Driving Education Centres across India, taking road safety education to every corner of the country. These initiatives have already reached over 10 million Indians.

HMSI’s National Road Safety Awareness Programme blends scientific learning with hands-on experience through structured modules covering road signs, markings, riding posture, protective gear and safe riding etiquette. Participants also gain exposure to practical learning through Honda’s virtual riding simulator, which helps them experience and understand over 100 potential road hazards before actual riding. Interactive sessions such as Kiken Yosoku Training further enhance the ability to predict danger and adopt safer driving behaviour, while existing riders among students and staff are given opportunities to hone their skills through controlled riding activities.

Further strengthening its digital outreach, HMSI has recently launched its innovative E-Gurukul road safety learning platform. Designed for children aged 5 to 18 years, E-Gurukul offers age-specific training modules in multiple languages, including Kannada, Malayalam, Hindi, Telugu, Tamil and English, ensuring inclusivity and regional relevance. The platform supports live streaming and downloadable content, making road safety education accessible across diverse regions. As part of its expansion plans, HMSI aims to take E-Gurukul to schools in every state, empowering children, educators and dealers to champion safer road practices across India.