THEBUSINESSBYTES
BUREAU
BHUBANESWAR,
MAY 16, 2026
JioBharat, the
ultra-affordable 4G feature phone of Reliance Jio is rapidly gaining popularity
among common citizens and small business owners across Odisha, thanks to its
multiple unique features. Driven by the growing craze for cricket in the
ongoing cricketing season and features like easy digital payments, JioBharat
has emerged as the popular choice across Odisha within just a few months.
For millions of users
across the state, JioBharat, powered by Jio’s digital ecosystem, enables users
to enjoy live cricket action, stream music, and access hundreds of live TV
channels, making it an attractive option for families, youth, and shopkeepers
alike. JioBharat phone also comes with one of the most affordable monthly
recharge plans at just Rs 123, offering unlimited voice calls and 14 GB of
high-speed data.
For merchants and
local traders, the JioBharat phone also offers additional business utility
through its Sound Pay feature, which provides instant audio confirmation for
UPI payments directly from the phone, eliminating the need to keep separate
sound boxes or recurring monthly rental fees. This has been beneficial for
small businesses and customers alike.
In terms of security, the phone is quite advanced. Through the JioBharat Companion App, users can access safety-focused features, share their location for loved ones, block spam calls, monitor the phone's battery status and app usage. This feature ensures that calls can be made only to a limited set of contacts and received only from them, thereby preventing any misuse of the phone.
By integrating latest entertainment, secure communication, easy payments, all within a single affordable device, JioBharat is driving digital inclusion and access across the remote corners of Odisha. From small business owners to the youth, this phone is gaining popularity across the state for its utility and low price point.
