THEBUSINESSBYTES BUREAU

MUMBAI, SEPTEMBER 30, 2026

Jio Finance Platform and Service Limited (JFPSL), which operates the JioFinance app, on Wednesday launched JioSilver, a digital silver investment offering that allows users to buy and sell 99.9 per cent pure, physical-backed silver with investments starting at ₹10.

The new offering enables users to purchase silver digitally at live market-linked rates, with transactions ranging from ₹10 to ₹1 lakh per transaction. Sale proceeds are transferred directly to the user's bank account, the company said.

JioSilver also allows investors to set up recurring Silver Systematic Investment Plans (SIPs), with weekly and monthly investment options.

Users can choose to purchase physical silver coins directly or convert their accumulated digital silver holdings into certified physical silver coins, providing an option to take delivery of their investments.

The company said users will be able to track live silver prices, their holdings and transaction history through a dedicated JioSilver dashboard on the JioFinance app.

All physical silver underlying the offering is tested for purity at facilities accredited by the National Accreditation Board for Testing and Calibration Laboratories (NABL), JFPSL said.

Eligible purchases through JioSilver will also earn JioPoints, which can be redeemed on the JioFinance app for brand vouchers, shopping discounts and partner offers.

"Precious metals and commodities play a vital role in a well-diversified investment strategy, helping investors build resilient portfolios. While silver has traditionally been held physically, JioSilver transforms it into a transparent, safe, and hassle-free digital asset that is effortless to own and sell without the worries of storage," Surbhe S Sharma, Chief Executive Officer, Jio Finance Platform and Service Limited, said.

"With this launch, we are giving JioFinance app users yet another accessible and convenient tool to invest and build wealth for the future," Sharma added.

JFPSL is a wholly owned subsidiary of Jio Financial Services Limited.

The launch of JioSilver expands the investment products available on the JioFinance app and complements its existing digital gold offering, the company said.