THEBUSINESSBYTES BUREAU

MUMBAI, APRIL 15, 2026

Celebrated as an auspicious occasion symbolising wealth and prosperity, Akshaya Tritiya remains one of the most preferred times for Indians to invest in gold. Marking the festive spirit, Jio Financial Services has introduced an exclusive, value-packed campaign on its JioFinance app, offering attractive benefits on digital gold purchases through JioGold.

Running from April 19 to April 21, 2026, the limited-period campaign is designed to enhance customer value with assured rewards and special incentives. Customers purchasing digital gold worth ₹2,000 or more will receive an additional 1 per cent gold — up to ₹1,000 per lumpsum transaction — credited to their JioGold account within four business days. This benefit is applicable for up to 50 eligible transactions per user during the offer period.

To further boost savings, customers will earn 2x JioPoints on lumpsum purchases of ₹5,000 or more. This apart, those whose cumulative SIP investment in JioGold exceeds ₹1,500 during April 2026, including the offer window, will also qualify for 2x JioPoints. The reward points will be credited instantly, with a monthly cap of 5,000 points per customer.

Adding excitement to the festive campaign, customers making lumpsum or SIP investments of ₹10,000 or more during the offer period will be eligible for the Akshaya Tritiya Mega Draw. Five lucky winners will receive 1 gram of 24-karat digital gold, which will be credited to their JioGold accounts on April 30, 2026.

With investments starting at just ₹10, JioGold offers a secure and flexible avenue for wealth creation, allowing users to redeem their holdings as cash or physical gold coins — making this Akshaya Tritiya a perfect opportunity to begin a smart digital gold journey.