THEBUSINESSBYTES BUREAU

BHADRAK, JUNE 15, 2026

Leading jewellery retailer Kalyan Jewellers has strengthened its footprint in Odisha with the launch of its first showroom in Bhadrak, marking a significant milestone in the company’s retail expansion strategy in eastern India. The grand inauguration was officiated by Bollywood actress Karisma Kapoor amid much fanfare, coinciding with the celebration of Odisha’s popular Raja Parba festival.

The new showroom is positioned as a premier jewellery destination for consumers in and around Bhadrak, offering an extensive range of traditional, bridal, gold, diamond and contemporary jewellery collections. The company said the state-of-the-art outlet has been designed to cater to diverse customer preferences, from heritage-inspired heirloom pieces to modern lightweight designs aligned with evolving lifestyle trends.

Addressing the gathering, Karisma Kapoor said, “It is a great pleasure to be here in Bhadrak to inaugurate Kalyan Jewellers’ first showroom in the city. Kalyan is a brand built on the pillars of trust, transparency, and a deep-rooted respect for Indian heritage. This new destination is truly remarkable, bringing the grandeur of Kalyan's traditional gold, diamond, and bridal collections to the local patrons. I am confident that the people of Bhadrak will warmly embrace this complete jewellery shopping experience.”

Commenting on the launch, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “With the launch of our debut showroom in Bhadrak, we aim to create a holistic ecosystem that caters to the distinct needs of our customers in Odisha. As the region celebrates the auspicious Raja Parba festival, a time that beautifully honors heritage and prosperity, we are delighted to welcome patrons to experience our wide-ranging collections. We remain committed to our ethos of trust and transparency, ensuring our patrons receive only the finest quality craftsmanship and certified jewellery.”

To commemorate the opening, Kalyan Jewellers announced a special one-day inaugural offer of 0 per cent value addition on 50 per cent of the jewellery purchase value for customers making a minimum jewellery purchase with a metal value of ₹1 lakh. Customers will also benefit from the company’s Special Gold Board Rate, aimed at ensuring competitive and transparent pricing across all showrooms.

The showroom will feature Kalyan Jewellers’ popular in-house brands, including Muhurat, Mudhra, Nimah, Glo, Ziah, Anokhi, Apoorva, Antara, Hera, Rang and Lila. The company reiterated that all jewellery sold at its outlets is BIS-hallmarked and backed by its 4-Level Assurance Certificate, reinforcing its commitment to quality, purity and customer trust.