THEBUSINESSBYTES
BUREAU
JAJPUR/CUTTACK,
MARCH 28, 2026
KISNA Diamond &
Gold Jewellery has strengthened its presence in Odisha with the grand opening
of its 3rd and 4th exclusive showrooms in the state, located in Jajpur and
Cuttack. The Jajpur showroom is situated at Mahaveer Colony, Chorda Bazar,
Byasanagar, while the Cuttack outlet is located at Cantonment Road, beside
Laxmi TVS, Buxi Bazaar. The inauguration was graced by Ghanshyam Dholakia,
Founder & Managing Director, Hari Krishna Group, marking another milestone
in KISNA’s regional expansion strategy.
To celebrate the twin
launch, KISNA introduced an exclusive inaugural offer of an additional 5%
discount on diamond jewellery, valid only on the showroom launch day. As part
of the festive season celebrations, the brand also rolled out ‘The Biggest
Festive Offer’ under its ‘Akshaya Happiness Campaign’, featuring attractive
deals on diamond and gold jewellery to encourage customers to celebrate the
season with elegance and value.
Under the festive
campaign, customers can avail flat 40% off on making charges of diamond
jewellery and flat 30% off on making charges of gold jewellery. The offers also
include complimentary 10g and 20g silver coins on select purchases of diamond
and gold jewellery, along with 100% exchange value on old gold. Shoppers can
further benefit from a 5% instant discount on ICICI credit and debit cards, in
addition to a double rate protection benefit that allows customers to lock the
gold rate with just a 25% down payment. Exclusive gift vouchers on diamond
jewellery purchases further enhance the festive shopping experience.
Ghanshyam Dholakia,
Founder & Managing Director, Hari Krishna Group, stated: “The launch of two
exclusive showrooms in Odisha on the same day highlights KISNA’s focused
approach to market expansion in high-potential regions. Jajpur and Cuttack
offer strong growth potential driven by evolving consumer preferences, and this
expansion aligns with our vision of ‘HarGhar KISNA’ by increasing accessibility
and reach.”
Parag Shah, CEO,
KISNA Diamond & Gold Jewellery, added: “Our showrooms in Jajpur and Cuttack
are designed to deliver a seamless and engaging shopping experience, supported
by attractive festive offers and a wide range of diamond and gold jewellery
collections. From contemporary everyday designs to traditional occasion wear,
we aim to offer something for every consumer preference, ensuring a perfect
blend of elegance, value and accessibility.”
Sekh Golam Mustafa
and Sekh Nesar Mustafa, Exclusive Brand Outlet Partners, said: “We are
delighted to partner with KISNA for the launch of our two showrooms in Jajpur
and Cuttack. With KISNA’s strong legacy of trust, innovative designs and
customer-centric approach, we are confident that the brand will resonate well
with consumers in Odisha.”
Reinforcing its
commitment to community welfare, KISNA also organized a food distribution drive
for the underprivileged during the launch. The initiative further included a
cleanliness drive in support of the Swachh Bharat Abhiyan and a blood donation
camp, reflecting the brand’s focus on responsible business growth alongside
social impact.
