THEBUSINESSBYTES BUREAU

BERHAMPUR, APRIL 19, 2026

KISNA Diamond & Gold Jewellery marked a significant milestone with the grand opening of its 6th exclusive showroom in Odisha — and its 150th across India — at Sana Bazar in Berhampur on the auspicious occasion of Akshaya Tritiya.

The new showroom was inaugurated by Ghanshyam Dholakia, Founder and Managing Director of Hari Krishna Group, reinforcing the brand’s expanding footprint in eastern India.

To celebrate the launch, KISNA introduced a special inaugural offer, including an additional 5 per cent discount on diamond jewellery valid exclusively on the opening day. As part of its ongoing festive initiative — the ‘Akshaya Happiness Campaign’ — the brand also rolled out its “Biggest Festive Offer,” featuring attractive deals on both diamond and gold jewellery.

Customers can avail a flat 40 per cent off on making charges of diamond jewellery and a flat 30 per cent off on gold jewellery. Additional benefits include complimentary 10g and 20g silver coins on select purchases, along with 100% exchange value on old gold.

Enhancing the festive shopping experience, KISNA is offering a 5% instant discount on ICICI Bank credit and debit cards, alongside a double rate protection benefit, enabling customers to lock gold prices with just a 25% down payment. Exclusive gift vouchers on diamond jewellery purchases further add to the celebratory appeal.

Speaking on the occasion, Dholakia said, “Akshaya Tritiya symbolises prosperity and new beginnings. We are delighted to mark this auspicious day with the launch of our 6th exclusive showroom in Odisha. Through our Akshaya Happiness Campaign, we aim to make jewellery purchases meaningful and accessible, in line with our vision of Har Ghar KISNA.”

Parag Shah, CEO of KISNA Diamond & Gold Jewellery, highlighted the importance of the occasion, noting that the brand’s collections blend contemporary elegance with traditional craftsmanship. “We look forward to enhancing the joy of Akshaya Tritiya with exceptional value and a memorable shopping experience,” he said.

Outlet partners K Rabindra Nath Senapati, K Raj Kumar Senapati, and K Sasmita Senapati expressed pride in bringing the brand’s trusted legacy to Berhampur, adding that the festive offers and diverse designs aim to make every celebration special for customers.

In line with its commitment to social responsibility, KISNA also organised a series of community initiatives during the launch, including a food distribution drive for the underprivileged, a cleanliness campaign supporting Swachh Bharat Abhiyan, and a blood donation camp.