THEBUSINESSBYTES BUREAU
MUMBAI, APRIL 23, 2026
Malabar Gold & Diamonds,
one of the world’s leading jewellery retailers and a brand synonymous with
responsibility and trust, has delivered its strongest-ever Akshaya Tritiya
performance, driven by robust consumer demand, superior customer engagement,
and its integrated manufacturing strengths.
The company recorded
approximately 53% year-on-year global growth during Akshaya Tritiya, with
overall sales reaching ₹2,646 crore. This includes a 71%
surge in India and 22% growth across international markets, reflecting
sustained momentum across geographies.
Commenting on the performance,
M.P. Ahammad, Chairman, Malabar Group, said, ““Akshaya Tritiya continues to be
a significant occasion for our customers, and this year’s performance reflects
both the strength of demand and the depth of customer engagement. What stands
out is not just the strong growth of approximately 53% year-on-year globally
across India & other International Markets, but the quality of that
growth.At the core of this growth is the trust customers place in us as a
responsible jeweller. Our commitment to transparent pricing, ethically sourced
gold and diamonds, stringent quality standards, and a customer first approach
continues to resonate strongly. It is this focus that enabled us to build
deeper relationships with customers and drive sustained preference across
markets”
The company engaged with over
1.25 lakh customers across markets on Akshaya Tritiya, supported by a healthy
mix of wedding purchases and rising participation from young and first-time
buyers. Notably, the studded jewellery category recorded a 45% growth,
highlighting a clear shift towards design-led and value-added products.
Performance remained strong
across both domestic and international markets, making this the company’s
best-ever Akshaya Tritiya. The ₹2,646 crore sales figure underscores broad-based
demand across segments and geographies.
Growth outpaced broader market trends, supported by the company’s manufacturing-led advantage. Its integrated model enables the delivery of innovative designs at competitive prices while maintaining consistent quality at scale. This continues to strengthen its design positioning and customer preference, while enhancing responsiveness to evolving demand.
As the company expands further, its focus remains on strengthening customer trust, diversifying its product portfolio, and delivering consistent, sustainable growth anchored in transparency, quality, and responsible business practices.
