THEBUSINESSBYTES BUREAU

BHUBANESWAR, APRIL 17, 2026

Malabar Gold & Diamonds, one of the world’s leading and most trusted jewellery retailers, is celebrating the auspicious occasion of Akshaya Tritiya with the launch of its exclusive east India-focused collection, Chitrangi. The collection is now available across its showrooms in West Bengal, Odisha, and Jharkhand, accompanied by a range of attractive festive offers.

Widely regarded as a highly auspicious time to invest in gold and jewellery, Akshaya Tritiya symbolizes prosperity, new beginnings, and enduring value. Embracing this sentiment, the brand has introduced Chitrangi, a thoughtfully curated collection that seamlessly blends traditional artistry with contemporary aesthetics.

Inspired by the rich cultural and artistic heritage of Eastern India, Chitrangi celebrates the region’s unique visual identity through intricately crafted gold jewellery. The collection draws from temple architecture, alpana motifs, and the graceful forms of the shankh (conch), reflecting the deep-rooted artistic traditions of Bengal and Odisha. Each design is marked by intricate detailing, harmonious proportions, and refined craftsmanship, translating heritage elements into elegant, wearable pieces.

Designed for versatility, the collection caters to a wide range of occasions — from festive celebrations to everyday elegance. Whether paired with traditional sarees and handlooms or modern ensembles, Chitrangi offers a seamless fusion of cultural authenticity and contemporary style.

Commenting on the launch, M. P. Ahammed, Chairman of Malabar Group, said: “Akshaya Tritiya holds deep cultural significance for customers across India, particularly in regions where jewellery is closely linked to tradition and long-term value. With Chitrangi, we have focused on bringing together designs that reflect the artistic identity of Eastern India while ensuring relevance for today’s customer. Our effort remains centred on offering jewellery that is rooted in heritage yet aligned with evolving preferences.”

To mark the festive occasion, the brand is offering up to 30 per cent off on making charges for gold, uncut, and gemstone jewellery, along with up to 30 per cent off on diamond value. These limited-period offers are valid until April 20, providing customers with added value for their Akshaya Tritiya purchases.

Customers can also take advantage of advance booking options, enabling them to lock in prices ahead of the festive day, subject to applicable terms and conditions.

Reinforcing its commitment to trust and transparency, Malabar Gold & Diamonds continues to offer customer-centric assurances, including transparent invoicing with detailed weight break-ups, 100 per cent HUID-hallmarked gold, certified diamonds, and a One India One Gold Rate policy. Additional benefits such as lifetime maintenance, guaranteed buyback, and 100 per cent exchange value further enhance customer confidence.

With Chitrangi at the heart of its Akshaya Tritiya celebrations, Malabar Gold & Diamonds once again brings together regional craftsmanship, cultural richness, and trusted retail practices, offering customers across Eastern India a meaningful and rewarding festive shopping experience.