THEBUSINESSBYTES BUREAU

NEW DELHI, AUGUST 2, 2026

Prime Minister Narendra Modi on Sunday urged the nation to protect every young person from the trap of drug addiction, saying a physically and mentally fit, self-confident and addiction-free youth population is indispensable for achieving the goal of a developed India by 2047, as he launched the nationwide 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan'.

Addressing a nationwide video conference attended by over one crore young people from more than 28,000 locations, Modi called upon every citizen, particularly the youth, to actively participate in the movement against substance abuse.

"We must protect every youth from falling into the trap of addiction. Today, as the nation has set the goal of a Viksit Bharat, it is imperative that the country's youth remain physically and mentally fit, brimming with self-confidence, and permanently steer clear of destructive habits like drugs," the Prime Minister said.

Describing the campaign as a national resolve rather than merely a government initiative, Modi said the movement was aimed not only at safeguarding individual health but also strengthening families, society and the nation.

"Today, all of us countrymen have united for a great and important resolution," he said, emphasizing that the success of the Viksit Bharat mission depends on a healthy, disciplined and confident younger generation.

The Prime Minister recalled that the initiative began as a pilot project in Kashi last year and has now evolved into a nationwide campaign backed by more than 125 spiritual organisations and several non-governmental organisations under the Kashi Declaration.

He said the movement combined scientific awareness, spiritual guidance and India's cultural values to fight drug abuse and expressed satisfaction that the welfare-oriented initiative had now become a national project.

Congratulating millions of young people who took the anti-drug pledge, Modi said they had committed themselves not only to remaining free from addiction but also to spreading awareness in schools, colleges and communities.

Outlining the campaign's roadmap, the Prime Minister announced that the initiative would continue for 100 weeks, with every Sunday dedicated to activities such as sports, art, culture and meditation to engage young people constructively.

"The coming 100 Sundays will become 100 strong steps in the direction of a completely drug-free India," he said.

Addressing students, National Service Scheme (NSS) volunteers and My Bharat volunteers, Modi described the country's youth as India's "Amrit generation" and said their innovation, energy and talent would determine the country's progress towards the goal of becoming a developed nation by 2047.

He said while Indian youth were excelling globally in sectors such as startups, artificial intelligence, sports and space exploration, drug addiction had the potential to destroy dreams, derail careers and weaken the country's future.

Warning against the devastating consequences of substance abuse, the Prime Minister said addiction not only ruins an individual's life but also shatters the aspirations of parents, causes immense suffering to families and weakens society as a whole.

"When this devastation happens in a family or society, the overall strength of the entire nation also fundamentally weakens," he said.

Modi cautioned young people against the deceptive attraction of narcotics, saying temporary intoxication ultimately leads to permanent setbacks in careers and family life.

Drawing from India's spiritual traditions, including teachings from the Sri Guru Granth Sahib, he said Indian civilisation has consistently rejected intoxicating substances and stressed that society should never accord any social acceptance to drug abuse.

"We must absolutely not give any kind of social acceptance to intoxication under any circumstances," he asserted.

The Prime Minister said individuals battling addiction should receive support rather than social isolation. He highlighted the role of yoga, meditation, rehabilitation centres and collective social efforts in helping people recover.

He urged families not to hesitate in seeking medical treatment due to concerns about social prestige and encouraged parents to maintain open communication with their children to prevent them from falling prey to drugs.

"If a youth has mistakenly fallen into addiction, it absolutely does not mean that all their paths are permanently closed," he said.

Making a special appeal to teachers and professors, Modi urged educational institutions to incorporate discussions on the harmful effects of drugs into regular academic activities and launch dedicated anti-drug campaigns on campuses.

He also called upon society to welcome and respect individuals who had successfully overcome addiction.

"The youth who come out fighting addiction are not weak; they are real warriors whose incredible courage is their true identity," he said.

Reiterating the government's commitment to combating narcotics, the Prime Minister said authorities had intensified crackdowns on drug traffickers and smugglers across the country, resulting in record seizures worth thousands of crores of rupees and a sharp rise in arrests.

Expressing confidence in the success of the campaign, Modi urged citizens to make the anti-drug movement a people's movement.

"I urge every citizen, especially our youth, to join this movement. I am confident that our youth will protect their energy by staying free from addiction and will take the resolutions of Viksit Bharat forward," he said.