THEBUSINESSBYTES BUREAU

MUMBAI, AUGUST 13, 2026

Reliance Digital, India's largest consumer electronics retailer, has launched D.I.S.C.O. (Digital India Sale Crazy Offers), a refreshed identity for its flagship Digital India Sale, offering a wide range of deals on smartphones, televisions, laptops, home appliances and other electronics.

The sale, which will run till August 16 across Reliance Digital stores, RelianceDigital.in and MyJio Stores, brings enhanced exchange values, exchange bonuses of up to Rs 15,000 on select electronics, flat 50 per cent off on the purchase of a second product, discounts of up to Rs 30,000 through bank cards, paper finance and UPI, besides a complimentary one-year extended warranty during the campaign.

The company said the sale is aimed at customers planning to upgrade their smartphones, televisions, laptops or home appliances, with offers spanning multiple price segments.

In the smartphone and accessories category, customers can choose from 4G smartphones starting at Rs 10,999 and 5G smartphones from Rs 13,999, while premium flagship devices, including iPhones and foldable smartphones, are available at prices of up to Rs 2 lakh. The offers also include up to 30 months of No Cost EMI and exchange bonuses of up to Rs 10,000 on select smartphones.

Customers purchasing earbuds, headphones, Bluetooth speakers, wearables and mobile accessories can avail themselves of discounts of up to 10 per cent on UPI payments. The sale also offers a flat 50 per cent discount on select Bluetooth speakers, earbuds and power banks on purchases worth Rs 15,000 or more.

In home appliances, customers shopping for Rs 50,000 and above can buy a Dyson Big Ball Vacuum Cleaner, valued at Rs 43,900, for Rs 13,900. The campaign also features 65-inch 4K UHD Google TVs starting at Rs 39,990.

Side-by-side refrigerators are available from Rs 39,990, along with freebies worth up to Rs 12,000 and exchange benefits of up to Rs 15,000. Washer dryers start at Rs 55,990 and come with freebies worth up to Rs 18,000.

For laptop buyers, the sale offers models starting at Rs 39,999, along with a free 1+2 years extended warranty and exchange benefits of up to Rs 5,000.

With its mix of exchange benefits, payment offers, freebies and extended warranties, Reliance Digital's D.I.S.C.O. sale seeks to turn the peak festive-season electronics buying opportunity into a broader value proposition for consumers across categories.