THEBUSINESSBYTES BUREAU

BHUBANESWAR, MARCH 27, 2026

Marking the vibrant spirit of Utkal Diwas, Reliance Digital has introduced an exciting range of exclusive festive offers and customer-focused initiatives across its stores in Odisha, blending regional pride with the convenience of cutting-edge technology. The specially curated campaign aims to celebrate the occasion with value-packed deals, making it the perfect opportunity for customers to upgrade their homes with the latest electronics and appliances. The event was graced by Biswajit Sahoo, Cluster Manager, Odisha, Reliance Digital, Palak Kumar Sahu, Marketing Manager, Odisha, Reliance Digital and Krishna Rout, Social Media Influencer and proud customer of Reliance Digital.

As part of the Utkal Diwas celebrations, customers can enjoy attractive instant discounts of up to ₹26,000 on leading bank cards, along with cashback benefits of up to ₹30,000 on paper finance options, ensuring greater affordability and flexibility in purchases. The offer period is valid from 28th March to 1st April 2026. Enhancing the festive excitement, Reliance Digital is presenting compelling mega combo deals, including free QLED TVs on the purchase of select 1.5-ton air conditioners and complimentary TVs with front-load washing machines on select models, offering exceptional value during the peak summer shopping season.

The initiative also emphasizes customer convenience with easy finance options, attractive exchange offers, and quick delivery and installation services, ensuring a smooth and hassle-free shopping experience. Featuring a comprehensive range of summer-focused electronics such as air conditioners, refrigerators, washing machines, and smart televisions, Reliance Digital aims to meet the evolving lifestyle needs of consumers across Odisha with smart and efficient solutions.

Through this festive campaign, Reliance Digital reiterates its commitment to celebrating Odia identity while making advanced technology more accessible and affordable. The Utkal Diwas initiative reflects the brand’s continued effort to connect with local sentiments while delivering innovation, convenience, and unmatched value to customers across the state.