Integrating a nature-powered brand rooted in indigenous ingredients and conscious mountain sourcing

 

THEBUSINESSBYTES BUREAU

MUMBAI, MARCH 9, 2026

Reliance Retail Limited, India’s largest retailer, has announced the completion of its acquisition of the brand ‘Pahadi Local’, along with its business operations, from Pahadi Goodness Private Limited. Pahadi Local is a rapidly growing Indian beauty and wellness brand widely recognised for its nature-led, Himalayan-inspired formulations.

Founded with the vision of bringing the purity and efficacy of Himalayan ingredients into everyday personal care, Pahadi Local has carved out a distinctive niche in India’s rapidly evolving beauty and wellness landscape. The brand has earned recognition for its clean formulations, conscious sourcing practices, and strong appeal among consumers who are increasingly seeking authentic and sustainable alternatives in skincare and wellness products.

With this strategic acquisition, Reliance Retail Limited further reinforces its focus on building and scaling differentiated, purpose-driven Indian brands by leveraging its extensive omni-channel retail ecosystem, robust digital commerce capabilities, and strong supply chain infrastructure.

Commenting on the business acquisition, Isha Ambani, Executive Director of Reliance Retail Ventures Limited, said, “At Reliance Retail, we are focused on curating brands that combine authenticity with innovation and meaningful consumer relevance. Pahadi Local’s roots in Himalayan wellness traditions and its commitment to responsible sourcing, make it a compelling addition to our beauty ecosystem. We are excited to nurture and scale the brand through our omni-channel network and experiential retail platforms, while carefully preserving the purity, integrity, and storytelling that define its identity.”

Pahadi Local’s product portfolio is deeply rooted in traditional Himalayan wellness knowledge, enhanced with modern formulation science to deliver high-efficacy, purpose-led skincare solutions. The brand works closely with women-led self-help groups across Ladakh and Himachal Pradesh, helping support local livelihoods while contributing to initiatives in healthcare, education, and environmental preservation.

One of the brand’s most celebrated ingredients, Gutti Ka Tel (Apricot Kernel Oil), has received industry-wide recognition and strong consumer loyalty. It has also attracted appreciation from prominent voices and celebrities, along with acknowledgment from Prime Minister Narendra Modi for promoting indigenous sourcing and grassroots enterprise. The brand’s emphasis on transparency, minimal processing, and environmentally responsible practices aligns strongly with Reliance Retail Limited’s long-term vision for its beauty and personal care portfolio.

As part of the acquisition, the founding team of Pahadi Local will continue to play a pivotal role in shaping the brand’s creative direction, product development, and core philosophy, ensuring continuity in its purpose-driven approach and consumer promise.

Reliance Retail Limited will support the brand’s next phase of growth by expanding its presence across physical retail formats, strengthening its digital footprint, and accelerating product innovation. The acquisition further underscores Reliance Retail Limited’s commitment to investing in high-potential Indian brands across beauty, wellness, fashion, and lifestyle — particularly those with strong narratives, loyal consumer communities, and scalable business models.