THEBUSINESSBYTES
BUREAU
MUMBAI,
APRIL 30, 2026
Reliance
Retail has acquired global actor-entrepreneur Priyanka Chopra Jonas’s clean
haircare brand Anomaly, marking a significant expansion of its rapidly growing
beauty and personal care portfolio.
The
acquisition includes Anomaly’s trademarks, brand assets, and digital
properties, bringing the brand fully under Reliance Retail’s umbrella. The move
underscores the retail giant’s strategy to strengthen its presence in the
high-growth beauty segment while scaling globally relevant consumer brands
across India and international markets.
Founded
by Priyanka Chopra Jonas in 2021, Anomaly has quickly emerged as a premium yet
accessible haircare brand, known for its clean, vegan, and high-performance
formulations. The brand has already built a strong international footprint
across several key global markets.
With
full ownership of Anomaly’s intellectual property and digital ecosystem,
Reliance Retail plans to leverage its extensive retail network and omnichannel
platforms, including Tira, to accelerate the brand’s growth and expand its
consumer reach.
“Bringing Anomaly into our portfolio marks a
strategic step in expanding our basket of new-age, high-growth beauty brands.
Anomaly’s strong global positioning, clean formulation philosophy, and
accessible pricing make it a compelling addition to our ecosystem. We see
immense potential in collaborating with Priyanka to scale the brand in India by
leveraging our omnichannel capabilities and deep consumer insights, while
continuing to grow its international presence,” said Isha Ambani, Executive
Director, Reliance Retail Ventures Limited.
India
will be a priority market for Anomaly under Reliance Retail’s stewardship, with
a sharp focus on developing products tailored to Indian hair and scalp needs.
The company also plans to deepen Anomaly’s international presence across North
America, the United Kingdom, and the Middle East.
Priyanka
Chopra Jonas will continue to play a pivotal role in the brand’s journey as
Creative Director, overseeing innovation, brand vision, and product
development.
“This is a defining moment for Anomaly. What
began as a deeply personal journey has grown into a brand with real purpose and
global ambition, and Reliance Retail’s acquisition marks an exciting new
chapter. Their scale, retail expertise, and commitment to innovation will allow
us to bring Anomaly to far more consumers in India and around the world. I’m
especially excited to be working alongside the inimitable Isha Ambani, whose
leadership I value tremendously. In my new role as Creative Director, I remain
deeply involved in guiding Anomaly’s evolution, ensuring we continue to grow
and innovate while staying true to what we set out to build from the very
beginning,” she said.
The
acquisition further cements Reliance Retail’s position as a formidable player
in the beauty and personal care space, combining global brand equity with its
unmatched retail scale, market expertise, and omnichannel capabilities to
unlock Anomaly’s next phase of growth worldwide.
