THEBUSINESSBYTES BUREAU
MUMBAI, JULY 22, 2026
Reliance Retail today announced the launch of AJIO Beauty,
expanding its presence in the fast-growing beauty and personal care segment
while further strengthening its fashion and lifestyle ecosystem. The launch
marks another milestone in Reliance Retail's vision of creating an integrated
fashion, beauty and lifestyle ecosystem by bringing together the strengths of
AJIO and Tira to serve the evolving needs of Indian consumers.
AJIO Beauty offers an extensive portfolio across value,
bridge-to-luxury, premium and luxury segments, featuring skincare, makeup,
haircare, fragrances, bath and body products, personal care, and beauty
accessories on a single platform. Customers can discover products from more
than 1,500 brands, including leading Indian and global names, with nationwide
delivery across more than 19,000 pin codes. A wide selection of products will
also be available through AJIO Rush, the platform's quick-delivery service in
eligible cities, enabling customers to access their favourite beauty products
faster and more conveniently.
The launch builds on the strengths of Reliance Retail's
expanding lifestyle portfolio by combining the expertise of Tira, its
omnichannel beauty platform, with AJIO's fashion-first customer base and
extensive digital reach.
AJIO Beauty aims to redefine the beauty shopping experience
by combining commerce with discovery. Leveraging AJIO's fashion-first approach,
the platform spotlights emerging trends, curated routines, ingredient-led
recommendations and personalised edits alongside a comprehensive portfolio of
Indian and international brands. It transforms beauty shopping from a
transactional experience into one driven by exploration, inspiration and
self-expression.
Speaking on the launch, AJIO Spokesperson said, "Fashion and beauty are increasingly converging as consumers look to express their personal style more holistically. With AJIO Beauty, we are extending AJIO's fashion-first philosophy into the beauty space, creating a destination where customers can discover products that complement their individuality and lifestyle. Backed by Reliance Retail's beauty expertise and AJIO's digital reach, we are excited to offer a curated beauty experience featuring the best of Indian and international brands, delivered seamlessly to customers across the country."
Designed for the modern, digitally savvy consumer, AJIO Beauty brings together authentic beauty products, trusted brands, curated recommendations and a seamless shopping experience. By combining AJIO's fashion-first proposition with Tira's beauty expertise within Reliance Retail's ecosystem, the platform enables consumers to discover fashion and beauty in one place, making it easier to create and express their personal style.
