THEBUSINESSBYTES
BUREAU
ROURKELA,
APRIL 13, 2026
Jewellery major Senco
Gold & Diamonds has strengthened its footprint in eastern India with the
grand launch of its first store in Rourkela, strategically timed ahead of
Akshaya Tritiya — one of the most auspicious occasions for gold purchases in the
country.
The launch event was
marked by the presence of acclaimed actress Bhumi Pednekar, alongside Suvankar
Sen, MD & CEO of the company, adding glamour and festive fervour to the
milestone moment.
With a rich legacy
spanning 87 years, Senco’s new 5,000 sq. ft., two-storey outlet aims to
redefine jewellery retail in the city. The store showcases an extensive
portfolio across gold, diamond, and platinum collections — ranging from
traditional heirloom-inspired designs to contemporary statement pieces — catering
to evolving consumer preferences.
The expansion
underscores Rourkela’s emergence as a promising retail market with strong
cultural affinity toward jewellery, particularly during festive and ceremonial
occasions. The company emphasized its continued focus on quality craftsmanship,
innovative design, and a customer-centric retail experience as it scales its
presence nationwide.
Speaking at the
launch, Bhumi Pednekar highlighted the emotional connect of jewellery, noting
that Senco’s creations reflect authenticity, craftsmanship, and storytelling — qualities
that resonate strongly during occasions symbolising prosperity and new
beginnings.
Echoing the
sentiment, Suvankar Sen stated that the new store aligns with the brand’s
vision to bring trusted craftsmanship closer to customers, while also reflecting
modern aspirations. Joita Sen, Director and Head of Marketing & Designs,
added that eastern India remains central to Senco’s growth strategy, with the
Rourkela launch further deepening its regional connect.
As festive demand
gathers momentum, the new store is poised to tap into heightened consumer
sentiment, offering an elevated and immersive shopping experience tailored to
the season of prosperity and celebration.
