THEBUSINESSBYTES
BUREAU
MUMBAI,
APRIL 30, 2026
TRENDS, one of India's largest and most popular fashion retail chains,
has launched an innovative nationwide consumer campaign, "This Holiday,
Trend It", offering shoppers an exciting chance to transform their retail
experience into an unforgettable vacation.
Combining
fashion, creativity and cutting-edge technology, the campaign introduces a
first-of-its-kind interactive contest that seamlessly blends style with travel.
Customers shopping for ₹1,499
or more at any TRENDS store across the country can participate by scanning an
in-store QR code, creating a personalised AI-generated holiday song, and
submitting their entries through the dedicated campaign microsite.
The
most creative and engaging submissions will be rewarded with fully sponsored
holiday experiences, turning shopping into a gateway to dream destinations.
With more than 100 winners set to be selected, the campaign is expected to
generate significant excitement among fashion enthusiasts nationwide.
Scheduled
from April 20 to May 17, 2026, "This Holiday, Trend It" celebrates
self-expression, fashion-forward thinking and storytelling through an immersive
retail experience. By integrating artificial intelligence with aspirational
travel rewards, TRENDS continues to redefine the shopping journey for today's
digitally savvy consumers.
The
initiative is aimed at deepening customer engagement during the holiday season
while further strengthening TRENDS's leadership in trend-led, affordable
fashion for the entire family.
With this latest campaign, TRENDS once again reinforces its commitment to delivering value, style and innovation — creating memorable experiences that extend far beyond shopping.
"Shop. Create. Win. Your holiday starts at TRENDS."
