THEBUSINESSBYTES
BUREAU
MUMBAI/LOS ANGELES, AUGUST 5, 2026
In a landmark development for India’s premium fashion and
lifestyle retail sector, global shapewear and lifestyle powerhouse SKIMS has
announced its entry into the Indian market through an exclusive partnership
with Reliance Brands Limited (RBL). The collaboration marks another significant
milestone in India’s emergence as one of the world’s fastest-growing luxury and
premium consumer markets, while strengthening Reliance Brands’ portfolio of
globally acclaimed fashion labels.
The launch also underscores SKIMS’ aggressive international
retail expansion strategy, bringing the globally celebrated brand closer to
India’s rapidly growing base of fashion-conscious consumers seeking comfort,
innovation and contemporary style.
Under the exclusive agreement, Reliance Brands Limited will
operate SKIMS across both physical and digital channels in India. The brand
will make its retail debut with its first flagship stores in Delhi and Mumbai
before gradually expanding into other cities and channels as part of a phased
rollout. The India launch follows SKIMS’ successful retail expansions in London
and Dubai, with Hong Kong and Seoul set to be the brand’s next international
destinations.
Co-founded in 2019 by global entrepreneur and media
personality Kim Kardashian and entrepreneur Jens Grede, SKIMS has transformed
the women’s underwear, shapewear and loungewear segments by creating innovative
products designed for every body type. The brand has rapidly built a reputation
for combining technical innovation with elevated design, setting new benchmarks
in fit, comfort and inclusivity. Over the years, SKIMS has expanded its
portfolio beyond womenswear to include Mens and NikeSKIMS, further cementing
its position as one of the world's fastest-growing fashion brands.
The company views India as a strategic market, driven by
rising demand for premium global brands and a new generation of consumers
seeking products that blend comfort, functionality and modern aesthetics. The
partnership with Reliance Brands is expected to accelerate SKIMS’ presence in
one of the most dynamic consumer markets globally.
“SKIMS has changed how
the world thinks about shape, comfort and inclusivity, and it speaks directly
to a new generation of Indian consumers who want fashion that is both
aspirational and made for them,” said Isha Ambani, Director, Reliance Retail
Ventures Limited. “We are proud to introduce SKIMS to India and to build it
here for the long term.”
Expressing enthusiasm over the brand’s India debut, Kim
Kardashian, Co-Founder & Chief Creative Officer, SKIMS, said, “We built
SKIMS on the belief that everybody deserves to feel comfortable and confident
in what they wear. The excitement we’ve seen from our community in India has
been truly incredible, and we can’t wait to welcome them in our stores for the
very first time.”
Highlighting the importance of the collaboration, Jens Grede, Co-Founder & CEO, SKIMS, said, “Reliance Brands has an exceptional track record of building some of the world’s leading fashion and lifestyle brands in India. We’re excited to partner with their team as we introduce SKIMS to this important market and continue expanding our global retail footprint.”
The launch of SKIMS in India further reinforces Reliance Brands’ strategy of bringing globally celebrated fashion and lifestyle brands to Indian consumers while strengthening the country’s position as a key destination for international retail expansion.
