THEBUSINESSBYTES BUREAU

RAYAGADA, SEPTEMBER 8, 2026

Kalyan Jewellers, one of India’s leading jewellery companies, on Tuesday strengthened its presence in Odisha with the launch of its first showroom in Rayagada, inaugurated by actress Sreeleela.

The new showroom brings together traditional craftsmanship and contemporary jewellery trends, offering customers a wide range of designs across Kalyan Jewellers’ popular house brands.

The launch was marked by the unveiling of Candere, the lifestyle jewellery brand from the house of Kalyan Jewellers. Known for its contemporary and lightweight designs, Candere caters to Gen Z consumers, working women and style-conscious men, with jewellery starting at Rs 10,000.

From its beginnings as a digital-first jewellery brand, Candere has evolved into an omni-channel retailer, combining the convenience of online shopping with the touch-and-feel experience of physical stores.

Speaking at the inauguration, actress Sreeleela said she was delighted to open the new showroom and praised Kalyan Jewellers for its focus on trust, transparency and a customer-first approach.

 “It is a pleasure to inaugurate this beautiful showroom for Kalyan Jewellers. I truly admire the brand’s commitment to trust, transparency, and its customer-first approach. Kalyan Jewellers has consistently set high standards in quality and craftsmanship, and I am delighted that the people of Odisha, especially Rayagada, now have this wonderful new destination for their jewellery needs,” she said.

Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said the Rayagada showroom marked an important milestone in the company’s expansion in Odisha.

 “The launch of our new showroom in Rayagada marks an important milestone as we continue to strengthen our presence in Odisha. We are delighted to bring Kalyan Jewellers’ wide range of designs, along with our signature standards of quality, service, and transparency, closer to our patrons in the region,” he said.

He added that the company looked forward to welcoming customers from across the region and being part of their special moments and celebrations.

As part of the launch celebrations, Kalyan Jewellers has introduced exclusive offers of up to 0 per cent making charges on select gold and diamond jewellery, subject to applicable terms and conditions. The showroom will also offer the brand’s Special Gold Board Rate, described by the company as its lowest market rate and uniform across Kalyan Jewellers showrooms, for a limited period.

The company said the initiative was aimed at providing customers with greater price transparency while shopping for jewellery.

All jewellery retailed at Kalyan Jewellers is BIS-hallmarked and undergoes multiple purity tests. Customers will also receive the Kalyan Jewellers 4-Level Assurance Certificate, covering gold purity, free lifetime maintenance, detailed product information and transparent exchange and buy-back policies.

The Rayagada showroom will feature a broad portfolio of Kalyan Jewellers’ established house brands, including Muhurat, its wedding jewellery line; Mudhra, its handcrafted antique jewellery collection; Nimah, focused on temple jewellery; Glo, featuring dancing diamonds; Ziah, offering solitaire-like diamond jewellery; Anokhi, specialising in uncut diamonds; Apoorva, featuring diamonds for special occasions; Antara, its wedding diamond collection; Hera, its daily-wear diamond range; Rang, featuring precious-stone jewellery; and Lila, its recently launched coloured-stones and diamond jewellery collection.

With the new showroom, Kalyan Jewellers is looking to deepen its retail footprint in Odisha while bringing its portfolio of traditional, wedding and contemporary jewellery closer to customers in Rayagada and surrounding areas.