THEBUSINESSBYTES BUREAU
BHUBANESWAR, APRIL 24, 2026
Style Baazar, one of Eastern
India’s leading value fashion retail chains, has announced a special
collaboration with the recently released Odia film Bindusagar. The event, held on Friday, at the Style Baazar store in
Bhubaneswar, was attended by National Award-winning actress Prakruti Mishra,
actor Dipanwit Dashmohapatra, and members of the film's crew.
Commenting on the association, Shreyans
Surana, Co-founder and Managing Director of Style Baazar, said, "At Style
Baazar, we believe in celebrating the spirit of the regions we serve. Our
collaboration with Bindusagar
reflects our commitment to staying rooted in local culture while creating
contemporary experiences for our customers. This initiative allows us to bring
together fashion, culture, and cinema in a meaningful and engaging way."
The collaboration is rooted in
celebrating Odisha's rich cultural identity by seamlessly blending cinema and
fashion — two powerful mediums that deeply resonate with local audiences. The
initiative reflects Style Baazar's continued commitment to strengthening its
regional connect while creating engaging and contemporary retail experiences.
Through this association, Style Baazar aims to enhance consumer engagement by bringing popular regional cinema closer to everyday shopping experiences. It further reinforces the brand's positioning as a youth-focused retail destination that celebrates local culture while embracing evolving aspirations.
As part of the collaboration, Style Baazar has also recreated the Bindusagar movie song, popularly known as "the Odia anthem," featuring the film's lead actors. The video has been choreographed by Addyction, also known as Adarsh Mishra, a renowned hip-hop artist from Puri and one of Odisha's foremost torchbearers of the genre. The song and video beautifully capture the essence of Odisha's culture, heritage, the film's theme, and Style Baazar's vision.
