THEBUSINESSBYTES BUREAU
BHUBANESWAR, JUNE 21, 2026
Fashion, festivity and self-expression came together in a
spectacular celebration as TRENDS, India's largest and fastest-growing fashion
destination, successfully concluded the Grand Finale of its much-awaited TRENDS
Raja Fashion Icon 2026 campaign. Marking the culmination of Odisha’s iconic
Raja festivities, the event witnessed immense enthusiasm from participants and
fashion lovers across the state, transforming the competition into one of the
most successful customer engagement initiatives undertaken by TRENDS in Odisha.
The campaign offered customers a unique platform to showcase
their style, confidence and individuality through selfie-based participation at
TRENDS stores across Odisha. Drawing entries from aspiring fashion icons across
the state, the contest culminated in a glittering Grand Finale where the most
deserving finalists competed for the prestigious TRENDS Raja Fashion Icon 2026
titles.
Adding star power and glamour to the evening, acclaimed
Ollywood actress Sivani Sangita graced the occasion and crowned the winners
amid thunderous applause. The celebrated actress felicitated the champions with
cash prizes, making the moment even more memorable for the winners and
attendees alike.
In the Senior Category, Tarun emerged as the TRENDS Raja
Fashion Icon – Male and received a cash prize of ₹30,000, while
Soubhagyalaxmi was crowned TRENDS Raja Fashion Icon – Female and was awarded ₹30,000.
In the Junior Category, Akhilesh secured the TRENDS Raja Fashion Icon – Male
title and won ₹10,000, while Drishana was crowned TRENDS Raja Fashion Icon –
Female and received a cash prize of ₹10,000.
The Grand Finale attracted a vibrant gathering of customers,
participants and fashion enthusiasts who celebrated the essence of Raja through
style and creativity. The evening featured lively performances, exciting
moments and an electrifying atmosphere, creating unforgettable memories for
everyone present.
The successful completion of the TRENDS Raja Fashion Icon
2026 campaign underscores TRENDS’ commitment to fostering meaningful customer
engagement while celebrating Odisha’s rich cultural traditions and festivals.
Through such innovative initiatives, TRENDS continues to strengthen its bond
with customers and reinforce its position as the preferred fashion destination
for families across the state.
