THEBUSINESSBYTES BUREAU

BHUBANESWAR, APRIL 10, 2026

Tanishq, India’s leading jewellery brand from the House of Tata, is redefining natural gemstone jewellery with the launch of its latest collection, ‘Hues’, ahead of the auspicious festival of Akshaya Tritiya. The design-led collection celebrates colour, individuality, and contemporary aesthetics, crafted using 100 per cent natural coloured gemstones for the modern Indian woman.

Anchored in a carefully curated selection of natural gemstones, the launch reflects Tanishq’s strategic focus on an emerging category that is witnessing growing consumer interest in India. With Hues, the brand aims to shape a space defined by authenticity, distinctive design, and refined aesthetics. Modern women increasingly seek jewellery that reflects individuality and elegance, and Tanishq responds to this shift by reimagining how natural gemstones can be styled for both everyday wear and special occasions.

Drawing inspiration from the fluidity and richness of the Indian summer, the collection interprets colour through sculptural forms and bold contemporary compositions. At the centre of each design lies the gemstone, with contour, structure, and silhouette thoughtfully crafted to enhance its natural vibrance and depth. The range features a diverse play of cuts, from classic marquise and intricate tabiz cuts to smooth cabochon-finished stones, each highlighting unique brilliance and character. Layered colour compositions and techniques such as bunching and slicing further add depth, texture, and movement, resulting in jewellery that feels dynamic, expressive, and distinctly modern.

Crafted exclusively in 18kt gold, Hues redefines gold jewellery for Akshaya Tritiya by moving beyond traditional investment-led purchases to pieces that emphasise personal expression and wearability. The collection brings together carefully sourced natural coloured gemstones from regions across the world, including emeralds, amethysts, citrines, tourmalines, and tanzanites. Each stone is 100 per cent natural in origin, selected through rigorous standards for colour, clarity, and intrinsic character. Supported by transparent pricing, lifetime maintenance, and 100 per cent exchange value, the collection reinforces trust and credibility in the natural gemstone jewellery category in India.

At the heart of the campaign is actor Triptii Dimri, who embodies the spirit of Hues. The campaign celebrates colour as a powerful form of self-expression, portraying jewellery as an extension of a woman’s individuality, mood, and evolving personal style. Through striking visuals, the campaign captures the interplay of colour, form, and emotion, positioning Hues as a reflection of the evolving Indian woman — rooted, radiant, and unapologetically expressive.

Speaking about the launch, Pelki Tshering, Chief Marketing Officer, Titan Company Limited, said, “We’re excited to reimagine how the modern Indian woman experiences natural gemstones. At a time when jewellery is becoming a true expression of self, gemstones, with their vibrant colour and inherent character, feel instinctively right, inviting her to explore and expand her repertoire. Designed with an ethno-contemporary sensibility, our first collection draws from the fluidity and vibrance of an Indian summer. It brings colour alive in bold yet refined forms - mirroring how she wears jewellery today: with spontaneity, ease, and on her own terms. Triptii brings this spirit alive with effortless modernity, rooted, yet distinctly her own, much like the woman we design for.”

Adding to this, Garima Maheshwari, Head of Design, Tanishq, said, “With Hues, we set out to create one of India’s most ambitious design-led explorations of natural gemstone jewellery in recent years. The range draws from the richness of the Indian summer — its lush landscapes and vivid colours — and translates these into jewellery through sculptural silhouettes and fluid compositions. At the heart of this is our focus on natural gemstones as a design-led category, where the stone is not an accent, but the starting point of the design itself. This required an intensive process of gemstone calibration and custom-cut development, ensuring precision in colour, proportion, and harmony across each piece. The result is a collection that is expressive, contemporary, and crafted with a strong point of view on modern Indian design.”

Speaking of the association, Triptii Dimri said, “What I love about this collection of Tanishq, as well as the campaign, is how naturally it brings out the idea of self-expression through different colours. The film captures that simple, instinctive feeling of choosing something based on your mood and how that choice can transform everything around you. With Hues by Tanishq, it feels less about the occasion and more about expressing who you are in the moment, in a way that’s effortless and personal.”

Starting from ₹30,000, the collection offers a versatile selection suitable for both everyday wear and special occasions. To celebrate Akshaya Tritiya, Tanishq is also offering exclusive festive benefits, including up to 20 per cent off on making charges of gold jewellery and on diamond value, along with a flat ₹201 off per gram on gold jewellery purchases. Customers can also avail benefits under the Festival of Exchange, making it an ideal time to upgrade old gold into jewellery that is both meaningful and wearable.