THEBUSINESSBYTES
BUREAU
BHUBANESWAR,
APRIL 18, 2026
TP Central Odisha
Distribution Limited (TPCODL) has launched its much-anticipated ‘Customer
Reward Programme’, marking a significant step towards deepening customer
engagement and delivering enhanced value across its service areas.
Aligned with TPCODL’s
core values of customer delight, trust, and long-term relationship building,
the initiative goes beyond conventional utility services to offer a range of
exclusive benefits and rewards to its consumers.
Under the programme,
customers can avail discounts of up to 30% on select brands. The benefits span
across multiple lifestyle segments, including amusement park tickets, grocery
cashback, savings on electronics, fitness memberships, and hospitality
services.
Developed in
collaboration with seven partner companies and featuring over 20 reputed
brands, the programme creates a comprehensive rewards ecosystem for TPCODL’s
consumer base of over 30 lakh users.
Key partners include
Tata Group brands such as BigBasket and Croma; hospitality partners like ITC
Welcomhotel and Lyfe Hotels; and popular brands including Wonderla Amusement
Park and OneMoreRep. Additional offers are available on leading brands such as United
Colors of Benetton, FirstCry, Tommy Hilfiger, Yatra, MediBuddy, Neeman’s, and
Urban Jungle, among others.
The launch event was
attended by Gajanan Kale, Chief - Odisha Distribution Business; Arvind Singh,
CEO of TPCODL; representatives from partner organisations, including Sameer Ali
from Wonderla and Anand Reddy from OneMoreRep; along with senior officials of
the company.Speaking on the
occasion, TPCODL CEO Arvind Singh said, “At TPCODL, our focus has always been
on delivering not just reliable power supply, but also a superior customer
experience. The Customer Reward Programme reflects our commitment to innovation
and customer-centricity. Through this initiative, we aim to build stronger
relationships with our consumers by offering meaningful benefits and enhancing
their overall engagement with us. It positions TPCODL as a value-driven partner
in the everyday lives of our customers.”
The initiative is expected to foster greater engagement with TPCODL’s digital platforms while offering a more rewarding and interactive experience for consumers.
By integrating lifestyle benefits with essential utility services, TPCODL continues to redefine customer experience and set new benchmarks in the power distribution sector.
