THEBUSINESSBYTES BUREAU

JAGATSINGHPUR, AUGUST 20, 2026

In a significant push towards a cleaner, greener and more energy-secure future, Jagatsinghpur has stepped up its campaign to bring the benefits of rooftop solar closer to households. The Solar Rath of TP Central Odisha Distribution Limited (TPCODL) was flagged off from the Office of the District Collector, marking a fresh grassroots initiative to accelerate awareness and adoption of rooftop solar under the PM Surya Ghar: Muft Bijli Yojana.

The Solar Rath was flagged of by Jagatsinghpur Collector & District Magistrate J. Sonal, in the presence of senior TPCODL officials. The specially deployed awareness vehicle will travel across the district, including the selected Model Solar Villages, taking information on rooftop solar directly to citizens and helping households understand the benefits, eligibility requirements, government subsidies and installation process associated with the scheme.

As part of the campaign, the ‘Solar Sanga’ team will engage directly with consumers and provide on-the-spot guidance, enabling residents to make informed decisions about adopting solar energy for their homes. The initiative is expected to strengthen last-mile awareness and encourage greater participation in the government’s ambitious rooftop solar programme.

The campaign assumes added significance with the District Level Committee (DLC), chaired by the Collector, having selected 10 villages to participate in the Model Solar Village Competition under the PM Surya Ghar scheme. Over a 90-day period, the participating villages will compete to achieve the highest number of rooftop solar installations. The winning village will become eligible for ₹1 crore in Central Financial Assistance as a Renewable Energy Development Grant, creating a strong incentive for collective community participation in the transition towards clean energy.

Speaking on the occasion, Collector J. Sonal, said, “The Solar Rath will carry awareness about rooftop solar directly to the people and enable more households to benefit from the PM Surya Ghar: Muft Bijli Yojana. This initiative will strengthen renewable energy adoption and support sustainable development across Jagatsinghpur.”

TPCODL, a joint venture between Tata Power and the Government of Odisha, has been undertaking a range of initiatives to expand awareness and access to renewable energy across its distribution area. Through programmes such as “Mo Chhata, Mo Sanchaya”, Gram Sabha outreach programmes and the Solar Rath campaign, the company is working to make clean, affordable and sustainable solar power more accessible to households.