THEBUSINESSBYTES
BUREAU
BALESHWAR,
OCTOBER 1, 2026
Taking its rooftop
solar awareness drive closer to consumers, TP Northern Odisha Distribution
Limited (TPNODL) flagged off an LED Solar Rath in Kendujhar and simultaneously
expanded its Seva Setu outreach across three blocks of the district under the
PM Surya Ghar: Muft Bijli Yojana.
The LED Solar Rath
was flagged off by Vishal Singh, Collector & District Magistrate,
Kendujhar, in the presence of Mandardhar Mahalik, ADM, Kendujhar; Rajib Kumar
Nayak, Chief Engineer – Solarization Project; Rashmikanta Behera,
Superintending Engineer, Kendujhar Electrical Circle, along with officials from
the district administration, TPNODL representatives and local stakeholders.
Designed as a mobile
awareness platform, the Solar Rath will travel across rural communities,
commercial marketplaces and prominent public locations, bringing information on
rooftop solar closer to consumers. Through interactive engagement, it will help
consumers understand the benefits of rooftop solar and provide information on
the PM Surya Ghar scheme, eligibility criteria, applicable government subsidies
and the application process.
As part of the same
outreach initiative, Seva Setu Camps were organised at Patna, Ghasipura and
Kendujhar Sadar blocks. The camps provided consumers with direct access to
TPNODL’s Solar Cell, Customer Service teams and Business Associates, who
addressed queries and assisted consumers with rooftop solar adoption and the PM
Surya Ghar scheme.
The outreach
witnessed active participation from consumers, local administration officials,
public representatives and community stakeholders. Across the awareness
activities and Seva Setu Camps conducted during the day, more than 385
consumers across the five districts registered for the scheme, reflecting
growing interest in rooftop solar adoption.
Speaking on the
initiative, TPNODL CEO Dushyant Kumar Tyagi said, “The launch of the Solar Rath
in Kendujhar marks another step in our efforts to take rooftop solar awareness
and facilitation closer to consumers. Alongside our Seva Setu Camps, it enables
us to engage directly with communities, address their queries and support them
through the adoption process under PM Surya Ghar. With the continued support of
the district administration and our stakeholders, we remain committed to making
clean energy solutions more accessible and accelerating rooftop solar adoption
across Northern Odisha.”
The PM Surya Ghar:
Muft Bijli Yojana promotes rooftop solar adoption among residential households,
supporting cleaner energy generation and enabling eligible consumers to avail
themselves of applicable financial assistance under the scheme.
TPNODL is continuing its Seva Setu outreach across multiple blocks in Baleshwar, Bhadrak, Jajpur, Kendujhar and Mayurbhanj, with a focus on bringing awareness, guidance and application support closer to consumers.
Through initiatives such as the Solar Rath and Seva Setu Camps, TPNODL continues to strengthen grassroots consumer engagement and clean-energy outreach, supporting wider adoption of rooftop solar and contributing to a more sustainable energy future across Northern Odisha.
