THEBUSINESSBYTES
BUREAU
BHUBANESWAR,
JUNE 8, 2026
As Odisha gears up to
celebrate the vibrant Raja Festival, fashion retail giant Trends has launched
an exciting festive campaign, ‘Trends Raja Fashion Icon’, offering customers an
engaging blend of fashion, rewards and festive cheer.
The special Raja
initiative by Trends, India’s largest and fastest-growing apparel and
accessories specialty chain from Reliance Retail, aims to make the festival
season more memorable for shoppers across the state. Under the campaign,
customers making purchases worth Rs. 3,499 and above can avail themselves of an
exciting gift for just Rs. 249, adding extra value to their festive shopping
experience.
The campaign also
introduces the ‘Trends Raja Fashion Icon Contest’, providing customers with a
unique opportunity to showcase their style and win attractive prizes.
Participants can simply click a selfie and upload it through QR codes installed
at Trends stores. Selected entries will compete for the coveted title of Trends
Raja Fashion Icon and stand a chance to win exciting cash prizes of up to Rs. 1
lakh.
The initiative
reflects Trends’ continued focus on strengthening customer engagement while
celebrating regional festivals through innovative retail experiences. By
combining fashion, entertainment and rewards, the brand seeks to deepen its
connection with consumers and make festive shopping more interactive and enjoyable.
Over the years,
Trends has emerged as a preferred fashion destination for millions of Indian
consumers by democratizing fashion and making quality apparel accessible across
metros, mini metros, Tier-I, Tier-II towns and beyond. Its stores offer a contemporary
shopping environment, featuring an extensive range of stylish, regionally
relevant and value-for-money fashion merchandise.
Customers visiting
Trends during the Raja season can explore a wide assortment of trendy women’s
wear, men’s wear, kids’ wear and fashion accessories at attractive prices,
catering to diverse tastes and preferences.
With a network of more than 2,000 stores spread across over 500 cities and towns, Trends has established itself as one of India’s most influential fashion retailers. The brand houses over 100 national and international apparel and accessory labels alongside a strong portfolio of private brands catering to men, women and children.
Its popular in-house labels include AVAASA for ethnic women’s wear, RIO for contemporary youth fashion, FIG for modern working women, Fusion for Indo-western styles, Network for formal office wear, Netplay for smart casuals, DNMX for youth-centric fashion and Performax for active and sportswear.
