THEBUSINESSBYTES BUREAU

MUMBAI, SEPTEMBER 3, 2026

Urbanisation, electrification and digitisation are driving India’s next phase of development and are set to fuel a boom in the wires and cables industry, Aditya Birla Group Chairman Kumar Mangalam Birla said on Thursday as the conglomerate launched its new wires and cables business Ultravolt with an investment of ₹1,800 crore.

Ultravolt will be the second-largest player in the wires segment by capacity, the group said, marking its fourth major new-business foray in three years after paints, B2B e-commerce and jewellery retail.

 “Wires and cables are becoming central to India’s next phase of development. They sit at the intersection of three mega trends in the Indian economy — urbanisation, electrification, and digitisation,” Birla said.

He said more than 100 million new homes expected over the next decade, expanding energy infrastructure and the rapid rise of data centres are poised to drive strong growth in the category.

 “Our distinctive advantage comes from a deep understanding of the product, its underlying components, and the adjacent ecosystems,” Birla said.

He added that successful new-business creation has increasingly become a core part of the group’s DNA and an important source of differentiation.

 “I increasingly see the Aditya Birla Group as providing the platform and engine for new bets,” he said.

At launch, Ultravolt will offer a comprehensive portfolio of wires, cables and conduits, with plans to progressively expand across the full kilovolt spectrum, specialty cable applications and a broader range of electrical accessories.

The business is anchored by a new manufacturing facility at Jhagadia in Gujarat’s Bharuch district. The plant, with an installed capacity of 10,98,000 km, commenced commercial production on September 1, 2026.

Dilip Gaur, Director, Ultravolt, said the company is taking a pan-India approach from the outset, with plans to reach more than one lakh retailers and activate availability through over 5,000 UltraTech Building Solutions outlets.

The initial rollout will cover more than 500 districts and 6,000 pin codes, he said.

Sriram Rangarajan, CEO, Ultravolt, said the company is launching with home wires, flexible wires and cables designed for residential, commercial, industrial and infrastructure applications, with plans to expand into a broader range of electrical accessories.

Birla said the group’s entry into new businesses is guided by strong structural growth prospects and the opportunity to disrupt established markets by leveraging its brand, capital, scale and deep ecosystem insights.

Ultravolt will seek to differentiate itself beyond pricing, with product quality, technology, availability and customer service forming the key pillars of its strategy.