THEBUSINESSBYTES BUREAU
NEW DELHI, AUGUST 11, 2026
Vedanta Aluminium, a leading global aluminium producer, today
announced the global expansion of its flagship digital e-commerce platform,
Vedanta Metal Bazaar (VMB), bringing its seamless, transparent and
technology-driven aluminium procurement experience to international buyers
across Asia, Europe, Africa and the Americas. The move marks a significant step
in the digital transformation of global metals trade, enabling customers
worldwide to directly discover, order and purchase premium aluminium products
through a single digital platform.
One of the first Indian digital aluminium marketplaces to expand
into global trade, Vedanta Metal Bazaar builds on the platform’s strong success
in the Indian market. In FY26 alone, VMB processed transactions worth nearly
$4.1 billion (over ₹38,000 crore) and fulfilled more than 23,000
orders. The platform has also
seen growing adoption among Indian manufacturers, with more than 550 MSMEs, in
addition to large OEMs, regularly using Vedanta Metal Bazaar to meet their
aluminium requirements.
Commenting on the strategic expansion, Rajesh Kumar, CEO,
Vedanta Aluminium, said, "The global expansion of Vedanta Metal Bazaar
marks a significant milestone in our journey to redefine aluminium procurement
through digital innovation. As the first Indian metals platform of its kind to
enter global markets, this expansion strengthens our commitment with
international customers while reinforcing India's growing role in global trade,
advanced manufacturing and sustainable industrial growth. As one of the world's
largest aluminium producers, Vedanta Aluminium is proud to contribute to the
Hon'ble Prime Minister's vision of 'Make in India for the World' by delivering
world-class, Made-in-India aluminium solutions to global markets.”
Speaking on the platform’s impact, a Vedanta Metal Bazaar
customer, Paramount Comm Ltd - Arvind Gupta, Procurement Head said, “Vedanta
Metal Bazaar has made aluminium procurement significantly faster, more
transparent and easier to manage. From live pricing and online order placement
to shipment tracking and financing support, the platform gives us greater
visibility and control across the buying journey. For growing businesses like
ours, this has helped reduce procurement complexity, improve planning and respond
more quickly to market requirements.”
The global launch was marked by a dedicated customer webinar
attended by more than 600 participants from international markets, underscoring
the growing interest in digitally enabled metals procurement. By extending its
proven digital model to international buyers, Vedanta Aluminium is opening new
global trade corridors and enabling overseas enterprises and SMEs to access the
same transparent, efficient and seamless buying experience that has driven
strong adoption among Indian manufacturers.
Engineered as a world-class, 24×7 digital gateway, VMB
Exports is designed to significantly simplify supply chains through automated
workflows, bringing B2C-like convenience to global B2B procurement. The
platform features a comprehensive catalogue of more than 1,000 aluminium
product variants, easy online self-registration for immediate customer
onboarding, digital contract and MOU management, and simplified price booking
with live LME-linked hedging.
International customers also gain real-time financial visibility through live ledger balances and invoices, along with rapid query-resolution tools. Upcoming features will further enhance the user experience with end-to-end live shipment tracking, from dispatch to port delivery; one-click access to critical export documentation, including Bills of Lading and packing lists; and integrated AI-driven virtual assistants for instant customer support.
Quality assurance is embedded throughout the digital buying journey, with test certificates, bank guarantees and letters of credit seamlessly integrated into the platform’s digital documentation suite. Consistently recognised among the top global aluminium companies in the S&P Global Corporate Sustainability Assessment (CSA) rankings, Vedanta Aluminium’s international rollout of Vedanta Metal Bazaar will enable global customers to conveniently source certified, sustainable and traceable aluminium, supporting the accelerating global transition towards decarbonised supply chains.
