THEBUSINESSBYTES
BUREAU
JHARSUGUDA,
JULY 12, 2026
Reinforcing its
commitment to environmental stewardship and sustainable development, Vedanta
Aluminium marked Van Mahotsav 2026 with an extensive afforestation and
biodiversity conservation campaign across its operations in Odisha. The
initiative reflects the company’s vision of integrating environmental
responsibility into its core business while advancing its Net Zero carbon
journey.
Addressing the
occasion, Rajesh Kumar, CEO of Vedanta Aluminium, said that environmental
responsibility is central to the company’s way of working. He noted that the
Van Mahotsav initiative brings together employees, local communities and
institutions to strengthen afforestation efforts, protect biodiversity and
create long-term environmental value. He added that expanding green cover,
restoring ecosystems and promoting native species are critical pillars in
Vedanta Aluminium’s roadmap towards achieving its sustainability goals.
As part of the
programme, the company planted over 1,100 saplings and dispersed more than 750
seed balls to support natural regeneration. The campaign engaged employees,
students, grassroots organisations and local communities, fostering collective
participation in ecological conservation while promoting awareness of
sustainable environmental practices.
Observed annually during the first week of July, Van Mahotsav serves as India’s flagship afforestation movement, inspiring communities to contribute towards environmental protection. In keeping with the spirit of the festival, Vedanta Aluminium undertook biodiversity enhancement and plantation activities across Odisha, reinforcing climate resilience, ecological balance and long-term sustainability.
The initiative also forms part of Vedanta Aluminium’s broader sustainability agenda, which includes large-scale plantation and habitat restoration programmes such as the Mo Gachha Mo Parivar campaign in Kalahandi and Rayagada. The initiative aims to plant over one lakh fruit-bearing saplings, benefiting more than 30,000 rural families. With afforestation efforts that have already added over 1.2 lakh trees across the region, Vedanta Aluminium continues to collaborate with communities, educational institutions and grassroots organisations to expand green cover, strengthen biodiversity, support sustainable livelihoods and build a more climate-resilient Odisha.
