AJIO ropes in Ahaan Panday as festive campaign face ahead of All Stars Sale

THEBUSINESSBYTES BUREAU

MUMBAI, OCTOBER 5, 2026

Fashion and lifestyle platform AJIO has roped in actor Ahaan Panday as the face of its 2026 festive campaign, ‘Festival Is Festivalling’, as the company looks to strengthen its proposition for the crucial festive shopping season.

The association comes ahead of the AJIO All Stars Sale, which begins on October 7, with curtain-raiser sale prices already live on the platform.

The campaign seeks to capture the diversity and excitement of India's festive celebrations through a contemporary fashion lens, with Panday showcasing a range of festive looks and styles for consumers.

Panday's appointment comes as AJIO expands its fashion portfolio with new brands, categories and collections, while working to enhance the overall shopping experience for customers across the country.

"This festive season, we are bringing consumers a wider selection of brands, fresh fashion drops, expanded serviceability and faster delivery options. Our campaign with Ahaan brings this festive proposition to life, celebrating the many ways India dresses up and celebrates through a fresh, contemporary lens," an AJIO spokesperson said.

Panday said AJIO makes fashion feel "exciting, effortless and personal" and that he was looking forward to being associated with a brand that celebrates individual expression through fashion.

The actor said he was particularly excited to kick off the association with the festive season.

AJIO has a portfolio of more than 9,000 Indian and international brands spanning fashion, footwear, accessories and beauty across value, bridge-to-luxury, premium and luxury segments.

The platform offers nationwide delivery across all pin codes, while its AJIO RUSH service provides faster deliveries in more than 600 cities across different tiers.

With festive demand typically driving a significant surge in fashion and lifestyle consumption, the latest campaign is expected to help AJIO deepen consumer engagement while highlighting its expanding brand and category mix during the peak shopping period.