Weather Update

Login Subscribe

Odisha Terracotta artisans set world records in craft production 80pc paddy procurement target achieved in Odisha; record farmer participation strengthens MSP safety net Collective action key to healthcare for all, says President Murmu at National Health Campaign launch Kosala by Hindalco opens flagship store in Delhi, strengthening Kosa silk value chain and artisan livelihoods Dalmia Bharat Foundation bags ‘Distinguished Leadership Honour’ at National CSR Summit 2026 for driving inclusive skilling and rural transformation Odisha charts new milestone in higher & technical education; new universities and engineering colleges announced Cabinet clears higher investment limit for POWERGRID Odisha launches ‘Go-Adventure’ portal, seals national tie-ups to power Eastern India’s adventure tourism hub Union Cabinet clears move to rename ‘Kerala’ as ‘Keralam’ Tourism is a bridge between cultures, a driver of economic opportunity, and a powerful instrument of soft diplomacy: Vice-President Odisha Terracotta artisans set world records in craft production 80pc paddy procurement target achieved in Odisha; record farmer participation strengthens MSP safety net Collective action key to healthcare for all, says President Murmu at National Health Campaign launch Kosala by Hindalco opens flagship store in Delhi, strengthening Kosa silk value chain and artisan livelihoods Dalmia Bharat Foundation bags ‘Distinguished Leadership Honour’ at National CSR Summit 2026 for driving inclusive skilling and rural transformation Odisha charts new milestone in higher & technical education; new universities and engineering colleges announced Cabinet clears higher investment limit for POWERGRID Odisha launches ‘Go-Adventure’ portal, seals national tie-ups to power Eastern India’s adventure tourism hub Union Cabinet clears move to rename ‘Kerala’ as ‘Keralam’ Tourism is a bridge between cultures, a driver of economic opportunity, and a powerful instrument of soft diplomacy: Vice-President

PNB rolls out hyperlocal DLMS platform to power phygital customer connect

By THEBUSINESSBYTES.COM 8 hours ago Business

PNB rolls out hyperlocal DLMS platform to power phygital customer connect

THEBUSINESSBYTES BUREAU

NEW DELHI, FEBRUARY 24, 2026

Punjab National Bank (PNB), one of India’s leading public sector banks, has launched its Digital Location Management Solution (DLMS), a centralized hyperlocal platform designed to enhance the Bank’s digital visibility and seamlessly connect customers from online searches to physical branches, ATMs and BNAs.

Through dedicated microsites for every branch, ATM and BNA, accessible through https://locate.pnb.bank.in, DLMS ensures accurate, verified and uniform location information across multiple digital publishers such as Google, Google Maps, DuckDuckGo, Brave, Ecosia and Waze, as well as AI-driven platforms and derivatives such as ChatGPT, Gemini and Perplexity. Individual branch, ATM and BNA microsites are integrated with the respective Google Business Profile (GBP). Each microsite serves as an authentic source for branch, ATM and BNA details including but not limited to address, contact information, IFSC, business hours, directions and ongoing offers & schemes. To enhance accessibility and regional outreach, the microsites are available in eight languages, enabling customers across India to access banking information in their preferred language.

With integrated QR-based review mechanisms and structured location data management, DLMS is set to strengthen customer engagement, improve online discoverability and reinforce PNB’s commitment to delivering a seamless phygital banking experience.

ˇ