THEBUSINESSBYTES
BUREAU
BHUBANESWAR,
MAY 18, 2026
In alignment with the
Ministry of New and Renewable Energy’s (MNRE) nationwide “Month of Solar”
initiative under the PM Surya Ghar: Muft
Bijli Yojana, Odisha DISCOMs — joint ventures between Tata Power and the
Government of Odisha — have launched a comprehensive state-wide consumer
awareness and outreach campaign titled “Mo Chhata, Mo Sanchaya” (My Roof, My
Savings).
The campaign aims to
create large-scale consumer awareness on the benefits of solar energy,
encourage rooftop solar applications, and accelerate installations under the PM
Surya Ghar scheme. Through the initiative, Tata Power-led Odisha DISCOMs are
reaching out to consumers across all districts and customer categories to
ensure that maximum citizens can avail the benefits of rooftop solar and associated
government subsidies.
Today, Odisha is
among the leading states in rooftop solar adoption. The state currently offers
one of the country’s most attractive rooftop solar subsidy structures under the
PM Surya Ghar: Muft Bijli Yojana for
both up to 1 kW (ULA) and above 1 kW (non-ULA) consumer categories. Eligible
consumers can avail combined Central and State Government subsidies of up to ₹1,38,000 for rooftop solar
installations, substantially reducing upfront costs and making clean energy
adoption
increasingly affordable and accessible for households across urban and rural
areas.
The state’s strong
performance reflects sustained efforts to maximise rooftop solar installations
during the high solar irradiance summer months.
The “Mo Chhata, Mo
Sanchaya” campaign has been conceptualised as a people-centric awareness
movement focused on making rooftop solar simple, accessible, and rewarding for
every household. The initiative highlights how consumers can transform unused
rooftop spaces into a long-term source of savings through reduced electricity
bills while contributing to a cleaner and more sustainable future.
As part of the
campaign, Tata Power-led Odisha DISCOMs are undertaking extensive grassroots
awareness and outreach activities across the state. Surya Ghar Gram Sabhas are
being organised at the Gram Panchayat level to educate citizens about rooftop
solar adoption, subsidy benefits, installation procedures, and long-term
savings opportunities.
The DISCOMs are also
engaging with sarpanches, block-level officials, local community
representatives, and citizens across urban and rural areas to encourage greater
participation in the scheme and facilitate seamless consumer onboarding.
To maximise outreach
and public participation, the campaign is being amplified through multiple
communication platforms, including newspaper advertisements in regional and
local publications, FM radio awareness campaigns, sustained social media and
digital engagement, community-level awareness meetings, local activations, and
consumer outreach drives across districts.
The awareness and
outreach initiatives are being implemented in accordance with the Information,
Education and Communication (IEC) guidelines of the Government of Odisha and
the Ministry of New and Renewable Energy.
Through “Mo Chhata,
Mo Sanchaya,” Tata Power-led Odisha DISCOMs aim to further strengthen Odisha’s
leadership in rooftop solar adoption and transform rooftop solar into a
large-scale citizen movement supporting India’s renewable energy and sustainability
goals.
According to the PM
Surya Ghar national portal, Odisha ranks No. 1 among Category C (Medium
Consumer Base) states in rooftop solar installations during the MNRE’s “Month
of Solar” initiative for the period from May 1–14. At the national level,
Odisha is also among the top 10 states in rooftop solar installations, with a
total of 89,614 installations recorded as of May 18, 2026.
Subsidy amounts may
vary based on system capacity, consumer category, and applicable government
guidelines. More details can be had from PM Surya Ghar Portal: https://pmsuryaghar.gov.in
