THEBUSINESSBYTES BUREAU

NEW DELHI, MARCH 5, 2026

Toshiba, the globally trusted Japanese home appliance brand, has unveiled its latest premium Side-by-Side Refrigerator range in India, reinforcing its strategy to tap the country’s growing demand for technologically advanced and aesthetically refined home appliances.

The new launch aims to set a fresh benchmark in premium cooling solutions tailored for modern Indian households that increasingly seek appliances combining elegant design with intelligent functionality. With this launch, Toshiba continues to strengthen its positioning in India’s competitive consumer appliance market by offering products engineered around evolving lifestyle aspirations.

The Side-by-Side series integrates Japanese precision engineering with advanced cooling technology, reflecting Toshiba’s commitment to delivering reliable and high-performance appliances for contemporary homes.

Siddharth Saxena, Country Head of Midea India, said the launch represents the brand’s broader philosophy rather than merely the introduction of a new product line.

 “The launch of this new range is not just about a product — it is about brand philosophy. With our new Side-by-Side refrigerator range, we are bringing together Japanese precision, intelligent engineering, and contemporary design for the evolving Indian home. This range reflects our commitment to delivering appliances that not only perform exceptionally but also elevate everyday living experiences,” he said.

The refrigerator range is available in three premium variants—Morandi Grey, Black Glass, and Morandi Grey with Water Dispenser — designed to cater to different lifestyle preferences while maintaining consistent performance and reliability.

Equipped with an Origin Inverter system, the refrigerators deliver energy efficiency and low-noise operation while ensuring stable cooling performance. The Fresh Preservation with Multi Air Flow technology helps maintain uniform temperature distribution inside the refrigerator, enabling longer-lasting food freshness. A Smart Digital Control Panel allows easy access to features such as Child Mode and Vacation Mode, adding convenience and operational flexibility for households.

The large-capacity models are offered in elegant finishes including Morandi Grey and Black Glass, combining advanced performance with refined aesthetics aimed at design-conscious consumers.

To mark the launch, Toshiba also released a brand film on March 5 that highlights the philosophy behind the new Side-by-Side range. The film underscores the harmony between thoughtful design and everyday living, reinforcing the brand’s belief that technology should seamlessly enhance daily experiences while being #RightByYourSide in moments that matter.

The new Side-by-Side refrigerator range will be available across leading retail outlets nationwide. All Toshiba refrigerators come with a 10-year compressor warranty, supported by an extensive dealer network and after-sales service infrastructure across India. Customers can also access service support through the brand’s toll-free helpline 18004191111, ensuring easy access to assistance and maintenance.