THEBUSINESSBYTES
BUREAU
BHUBANESWAR, NOVEMBER
2, 2026
Greenply Industries Limited, one of India’s
leading interior infrastructure companies, has launched what it describes as
India’s first laminate wood flooring featuring High Density Moisture Resistant
(HDMR) core technology, aiming to address moisture-related concerns in conventional
flooring while catering to the growing demand for contemporary wood-inspired
interiors.
Positioned in the mid-premium to premium
segment, the new Greenply Laminate Flooring range combines moisture resistance,
wood-inspired aesthetics, easy installation and minimal maintenance. The
company said the innovation has been developed keeping in mind India’s diverse
climatic conditions, including high humidity, extreme temperatures and seasonal
rainfall.
Moisture accounts for approximately 55 per
cent of damage to wooden flooring in India, making it a significant concern for
homeowners and commercial establishments. Improper installation, excessive wet
mopping, mechanical impact and biological decay are among the other factors
affecting flooring durability.
The newly launched range incorporates an
engineered HDMR core designed to resist moisture, alongside water-resistant and
fire-resistant properties and antimicrobial and antibacterial features. Its
easy-to-clean surface is intended to reduce maintenance requirements,
particularly in Indian households exposed to dust, frequent cleaning and
everyday spills.
According to the company, installation of the
flooring across 1,000 square feet can be completed in approximately six to
seven hours, subject to site conditions, without requiring adhesive or curing
time. Its floating-floor installation system also allows dismantling and
reinstallation, subject to product guidelines.
The collection offers a wide selection of
wood-inspired designs, including different oak varieties, Nordic-inspired
lighter shades and darker finishes. Available in classic plank, long plank and
herringbone formats, the range comes in abrasion resistance grades AC-3 to
AC-5, with thickness options ranging from 8 mm to 12 mm.
Commenting on the launch, Sanidhya Mittal,
Joint Managing Director, Greenply Industries Limited, said the company aims to
redefine consumer expectations from laminate flooring by combining contemporary
aesthetics with enhanced functional performance.
He said wood-inspired flooring was
increasingly becoming an integral part of modern interiors, but its appeal
needed to be matched by durability and performance under everyday Indian conditions.
The new offering, inspired by Western aesthetics and emerging global trends,
reflects Greenply’s ambition to expand beyond conventional product categories
and provide dependable interior solutions.
The company has announced residential warranty coverage ranging from 10 years to a lifetime against stains, fading, wear and tear, depending on the product grade. The AC-5 range carries a lifetime residential warranty, subject to applicable terms and conditions.
The flooring is designed for residential, commercial, hospitality and HORECA applications. With the launch, Greenply seeks to strengthen its presence in the premium interior solutions market by introducing technology-led flooring products that combine design flexibility, convenience and durability.
