THEBUSINESSBYTES
BUREAU
RANCHI, NOVEMBER
2, 2026
Media plays a vital role in strengthening
democracy, bridging the gap between the government and citizens, and shaping
informed public opinion, Additional Director General of the Press Information
Bureau (PIB), Ministry of Information and Broadcasting, Akhil Kumar Mishra said
on Monday.
Delivering a distinguished lecture on ‘Media and Governance: A Sociological
Understanding’ at Usha Martin University, Ranchi, Mishra emphasised the
importance of responsible communication and the media's significant role in
fostering democratic values and meaningful public engagement. The lecture was
organised by the Faculty of Journalism and Mass Communication at the
university's Baitarni Auditorium.
Explaining the intricate relationship between
media, governance and society, Mishra highlighted how effective communication
can strengthen the interface between the government and citizens, promote
public understanding and contribute to a more informed society.
The lecture also examined various dimensions
of communication and messaging in visual media, with particular reference to
videos and cinema. The discussion explored how visual narratives influence
public perception and how sociological factors shape audience psychology and
responses to media content.
Later, Gaurav Kumar Pushkar, Head of Office,
PIB, Ranchi, acquainted students with the functioning of the Press Information
Bureau and the Ministry of Information and Broadcasting. He also highlighted
career prospects in the government sector for students pursuing Journalism and
Mass Communication, drawing attention to opportunities in public communication
and other media-related fields.
The interactive session witnessed enthusiastic
participation from students and faculty members, with students from the
Faculties of Journalism and Mass Communication and Law gaining valuable
insights into media practices, governance and professional opportunities in the
communication sector.
The programme underscored the need for responsible journalism, effective public communication and a constructive relationship between the media, government and society in strengthening democratic participation.
Brigadier Sumar Vir Singh, Vice Chancellor of Usha Martin University; Dr Shiv Pratap Verma, Registrar; Dr Shahnaaz Zabi; Dr Rupa Kumari; Dr Amit Kumar; and Ramesh Munda were present on the occasion.
