THEBUSINESSBYTES
BUREAU
BHUBANESWAR,
MAY 5, 2026
“Odisha's rich handloom is a living reflection
of our culture, tradition, heritage and identity, providing livelihoods to
thousands of weavers while empowering the rural economy,” said Minister of
Cooperation, Handlooms, Textiles and Handicrafts, Pradip Bal Samanta, as
Boyanika, the state’s premier handloom cooperative organisation, celebrated its
landmark 70th Foundation Day, marking a historic chapter in the annals of
Odisha’s cultural legacy.
Inaugurating the
celebrations at the ‘Boyanika Exclusive’ branch in Boyan Bhawan on Tuesday, the
Minister underscored that Boyanika has evolved into a symbol of trust,
reliability, pride, self-reliance, and excellence over the decades. He
highlighted that the institution continues to stand tall as a distinguished
ambassador of Odisha’s rich handwoven heritage, playing a pivotal role in
preserving age-old traditions while ensuring sustainable livelihoods for the
weaver community.
Gracing the occasion
as Guest of Honour, Guha Poonam Tapas Kumar, Commissioner-cum-Secretary of the
Handlooms, Textiles and Handicrafts Department, remarked that Boyanika’s
remarkable seven-decade journey reflects its deep-rooted credibility and
enduring public trust. Emphasising the importance of customer engagement and
market expansion, she announced a special initiative to commemorate the
milestone—an additional 10 percent rebate over and above the existing 20
percent, allowing customers to avail a total benefit of 30 percent on handloom
products. This move is expected to boost sales while directly enhancing the
earnings and welfare of the weaver community.
Demonstrating strong
financial performance, Boyanika recorded an impressive turnover of ₹233.56 crore during the financial
year 2025–26. Building on this momentum, the organisation has set an ambitious
target of ₹280 crore for 2026–27. The growth strategy is anchored in key focus
areas such as retail expansion, digital integration, and
innovative marketing initiatives aimed at strengthening market reach and
consumer connect.
With a legacy firmly rooted in tradition and a forward-looking vision aligned with modern market dynamics, Boyanika continues to weave an inspiring narrative of pride, purpose, and progress for Odisha’s handloom sector.
Among others present on the occasion were Somesh Kumar Upadhyay, Director of Textiles and Handloom, Odisha; Prakash Chandra Meher, President, Boyanika; Dr. Nivedita Prusty, Managing Director, Boyanika; along with senior officials of the department and the organisation, who collectively celebrated this significant milestone in the institution’s illustrious journey.
