THEBUSINESSBYTES BUREAU

BHUBANESWAR, FEBRUARY 19, 2026

Footwear and leather accessories retailer Sreeleathers has strengthened its eastern India retail presence with the opening of a new showroom at Chandrasekharpur in Bhubaneswar, signalling its continued focus on franchise-led expansion and affordable product positioning in emerging urban markets.

Located on the first floor of Kamalavihar in Chandrasekharpur, the outlet is designed to bring the brand’s portfolio of mass and mid-segment footwear closer to consumers in Odisha, a market witnessing steady growth in organised retail and rising demand for value-driven lifestyle products.

Founded in 1952 by freedom fighter Suresh Chandra Dey, Sreeleathers has built a seven-decade legacy around affordable leather footwear and accessories, cultivating a multi-generational customer base across eastern India. The company’s strategy has centred on offering a wide product basket — from school and formal shoes to sandals, sneakers, bags and wallets — allowing households to consolidate spending within a single brand.

The Bhubaneswar store also marks the first market launch of the company’s new Chota Bheem kids’ footwear line, reflecting its push into character-led children’s merchandise and family-oriented retail engagement. Mascot-based in-store promotions are planned to drive footfall and brand recall.

 “We aim to make high-quality sports shoes and premium leather shoes affordable for everyone,” said Sushanto Dey, partner and third-generation family member, outlining the company’s dual focus on its SL Sports activewear range and the newly introduced SL Premium category targeting aspirational consumers at accessible price points.

On this occasion, Pujarini Dey, Marketing Head Sourabh Biswas, Bhubaneswar Chandrasekharpur Store Franchise Owners Manik Hans and Papu Hans were present. 

Over the past year, Sreeleathers has opened at least ten stores across Jharkhand, Bihar, Odisha and Andhra Pradesh, underscoring an aggressive regional rollout that leverages the franchise model to scale with relatively low capital intensity. The company’s digital foray through its website, launched in 2020, complements its brick-and-mortar network and supports an omnichannel approach.