Aditya Birla Group’s Linen Club offers a curated range of fabrics and custom tailoring, with special luggage deals for shoppers until November 1

 

THEBUSINESSBYTES BUREAU

BHUBANESWAR, OCTOBER 9, 2026

As the festive season ushers in fresh wardrobe choices, Linen Club, the Aditya Birla Group’s linen brand, has brought its annual Linen Utsav 2026 to its three exclusive stores across Bhubaneswar and Cuttack, offering customers a blend of comfort, craftsmanship and contemporary style.

Running from September 17 to November 1, the festive initiative showcases the brand’s collection of linen fabrics for shirts, kurtas, bandis and occasion wear, catering to consumers looking to refresh their wardrobes for celebrations as well as everyday dressing. With its lightweight texture and breathability, linen offers a versatile choice for Odisha’s climate, while custom tailoring services at the stores allow customers to create outfits suited to their individual preferences.

The celebration also comes with special offers for shoppers purchasing linen fabrics. Customers buying fabrics worth ₹8,999 can avail themselves of a duffle bag for ₹199. Those spending ₹15,999 can purchase a cabin-size trolley for ₹299, while purchases worth ₹22,999 qualify for a medium-size trolley at ₹399. The offers are available at all three participating stores until November 1.

 “Odisha has a strong appreciation for thoughtful dressing, especially during the festive season. With Linen Utsav, we are pleased to welcome customers across our three stores in Bhubaneswar and Cuttack to explore linen that brings together comfort, craftsmanship and occasion-ready style. We look forward to being part of their celebrations this year,” said Jasvinder Kataria, CEO – Domestic Textiles, Aditya Birla Group.

The initiative reflects the growing appeal of occasion-led fashion that balances aesthetic appeal with everyday comfort. By combining a range of fabric choices, tailoring services and festive shopping incentives, Linen Club aims to make linen a preferred option for consumers seeking understated elegance for the season.

Customers can visit the brand’s Janpath store near Gurudwara Singh Sabha or its Patia store in Bhubaneswar. In Cuttack, the store is located on Cantonment Road, opposite the DCP Office.

Linen Utsav 2026 will continue across the three stores until November 1, offering shoppers an opportunity to explore the collection and avail themselves of the festive promotions.